The Power of Recommendation-Based Selling
How to use social proof and data analytics to better engage advertisers and increase ad sales.
By Ryan Dohrn
During my […]
Press Check: The Last Step—And Opportunity—On the Way to Print
What exactly is the goal, and benefit, of a printing press check? We gathered opinions from those who know.
Have […]
Launching a New Title … Inside an Existing One
A regional publisher limits exposure and maximizes opportunity with a unique approach.
It should come as no surprise that the staff […]
Unfolding and Unfolding
A clever timeline layout honors a president of nearly 30 years.
The editorial team at UT Journal, the alumni magazine of The […]
Scratch ‘N Sniff!
One magazine, multiple points of creative engagement.
Convene is the magazine produced by PCMA, a nonprofit professional organization for the organizers […]
Spotlight: UTA Earns a 4.0
Looking for a little extra credit, UTA produces four covers for their summer issue.
At The University of Texas at […]
Wrap Star
A clever wraparound creates more ad space without compromise.
Risk Management is the flagship publication of the Risk & Insurance Management […]
Plan Ahead to Save on Postage With the 2026 USPS Annual Promotions
July 15, 2025
The 2026 calendar of promotions is now available, and it’s not too early to start planning. There […]
Are You Using Co-Mail to Save on Postage?
July 7, 2025
If you mail over 4,000 copies of your magazine, it’s worth exploring whether co-mail can help you […]
Catalog Mailers, Don’t Miss This New USPS Promotion
June 14, 2025
The US Postal Service officially announced its new Catalog Insights promotion yesterday. This primary promotion will provide […]