Our Blog

Our Blog

From our sales reps to our shipping managers, we have insight about how to make your jobs easier and your publishing efforts more successful. Tune in.

Webinar Recording: July 2024 USPS Postage Increase & How to Save With Promotions and Incentives

May 2, 2024

If you couldn’t attend our webinar on April 23, 2024, we’ve got you covered with the session […]

Lane Press Announces Partnership Enabling Greater Postage Savings

 

Lane Press has announced that it has partnered with Enru Logistics and Postal Optimization to provide its customers with […]

Print & Probability

Using print strategically to increase the odds of reader engagement.

By Jeff Joseph

Print serves as an essential component of the Luckbox magazine […]

5 Tactics to Trim Your Magazine Printing Costs Now

By Betsy Robertson
National Account Executive/Lane Press
Recently, I received an urgent email from a university communications director and her colleague […]

How to Reinvent a Magazine

Starting with a clean slate, without a lot of money, and without going crazy.

By Chris Horn
Director, University Writers Group/University […]

10 Do’s and Don’ts for Managing Cash Flow

By Bill Gentes
Former Vice President and Chief Financial Officer/Lane Press
For most publishers, cash flow is more important than even […]

Focus Your Features With a Creative Brief

By Betsy Robertson
National Account Executive/Lane Press
One of the most confounding yet ultimately rewarding aspects of creating a magazine is […]

Three Ways to Use Your Alumni Magazine to Woo Young Grads

By Betsy Robertson
National Account Executive/Lane Press
Despite higher education’s current obsession with electronic communication, recent college graduates are still avid […]

From Spray & Pray to Educate & Engage: How One Association Transformed Its Ad Sales Program (and Results) Using Content Marketing

By Beth Renaud
Marketing Manager/Lane Press
You’ve heard a lot about content marketing—the practice of producing helpful rather than promotional content […]

To Perfect Bind or Saddle Stitch, That is the Question

By Peter Joslin
Finishing & Distribution Manager/Lane Press
Should we perfect bind or saddle stitch our book?

I hear this question […]