5 Tactics to Trim Your Magazine Printing Costs Now
By Betsy Robertson
National Account Executive/Lane Press
Recently, I received an urgent email from a university communications director and her colleague […]
How to Reinvent a Magazine
Starting with a clean slate, without a lot of money, and without going crazy.
By Chris Horn
Director, University Writers Group/University […]
10 Do’s and Don’ts for Managing Cash Flow
By Bill Gentes
Former Vice President and Chief Financial Officer/Lane Press
For most publishers, cash flow is more important than even […]
Focus Your Features With a Creative Brief
By Betsy Robertson
National Account Executive/Lane Press
One of the most confounding yet ultimately rewarding aspects of creating a magazine is […]
Three Ways to Use Your Alumni Magazine to Woo Young Grads
By Betsy Robertson
National Account Executive/Lane Press
Despite higher education’s current obsession with electronic communication, recent college graduates are still avid […]
From Spray & Pray to Educate & Engage: How One Association Transformed Its Ad Sales Program (and Results) Using Content Marketing
By Beth Renaud
Marketing Manager/Lane Press
You’ve heard a lot about content marketing—the practice of producing helpful rather than promotional content […]
To Perfect Bind or Saddle Stitch, That is the Question
By Peter Joslin
Finishing & Distribution Manager/Lane Press
Should we perfect bind or saddle stitch our book?
I hear this question […]
Mailing List Mistakes: 7 Common Problems That Will Hamper Your Delivery
By Jason Kiefer
Mailing Systems & Postal Affairs/Lane Press
The key to getting your publications expeditiously into the hands of your […]
Digital First: A Radical Idea for Print Publishers
By Beth Renaud
Marketing Manager/Lane Press
For traditional publishers with a predominantly print-first workflow, the idea of going “digital first” is […]
No One Likes Wrinkles: How to Avoid Fluting in Your Magazine
If you’ve been in magazine publishing for any length of time, you’ve probably seen fluting. It’s when a page […]