September 2009

President’s Letter

 

We’ve all been counseled: If you can’t articulate the nature of your business to a complete stranger during the span of a brief elevator ride, then you’re either in the wrong business or don’t understand what you do for a living. The art of the elevator speech is a staple in most business-school curricula. Perfect your elevator speech and the world will flock to your idea, drowning you in capital. Ignore it and even the best innovations will die on the vine.

 

News Briefs

 

10 Ways to Cut Your Production Costs
There are a myriad of decisions and choices you make about how your publication will be produced once it enters Lane Press. Every one of these decisions impacts the cost, schedule, and quality of your publication—not to mention your workflow and the way you do business. Despite the challenge of changing processes, the downturn in the economy has resulted in publishers more closely examining the way they do business in order to reduce cost.

 

U.S. Postal Service Updates
As the U.S. Postal Service struggles with declining volume and steep financial obligations, it may find a way to increase postage rates in the Spring despite a flat inflation rate. Here's a run-down on the state of the USPS and an outlook for potential 2010 rate changes.

Industry Events (September 2009)
To network with fellow publishers, explore new ideas and strategies, evaluate emerging technologies, and bring value back to your enterprise, consider attending any of these upcoming industry events.

 

Company Corner

Lane Press Partners With SendMyAd to Offer Customers Ad Portal Tool
At Lane Press, we have surveyed the field of online ad portals and have partnered with a provider, SendMyAd, who is an excellent fit for our varied customer base. We have negotiated discounted pricing on behalf of our customers, and we interface with this technology to make your ad workflow as smooth as possible.

Lane Press Recognized for Printing Excellence
We are proud to announce that Lane Press has recently won six awards for printing excellence from three prestigious 2009 print competitions: Gold Ink, Web Offset Printing, and Premier Print.

Lane Press Installs Belly-Bander
In our bindery, we are currently installing a belly-bander that will make it faster and more cost-effective for Lane Press to apply belly bands to your publications.

 

Customer Roundup

Customers Take Home Industry Awards
Congratulations to several Lane Press customers for being honored recently with distinguished industry awards. These honors are a testament to the hardwork and high standards of our customer publications.

Enter to Win Custom Publishing Council Pearl Awards
The Custom Publishing Council (CPC) is accepting entries for the 2009 Pearl Awards, a highly regarded program that honors the growing success of custom media programs across all platforms. The Pearl Awards are focused specifically on editorial, design, and strategy.