The Custom Publishing Council (CPC) is accepting entries for the 2009 Pearl Awards, a highly regarded program that honors the growing success of custom media programs across all platforms. The Pearl Awards are focused specifically on editorial, design, and strategy.

 

Last year, a record 614 entries (representing 70 companies in six countries) entered from both B2B and B2C sectors, a testament to today’s dynamic custom media industry.

The program’s editorial and design award categories focus on the best new, ongoing, and improved publications; while the strategy categories look at how well the publications complement the sponsoring organization’s integrated marketing campaigns, how well they achieve organization goals, how well they prove a return on investment, and how effectively they employ an innovative distribution strategy.

This year, the digital category is expanded to include two new subcategories: Best Use of Community/Social Networking and Best Use of Mobile Technology.

For the second year, the CPC has teamed up with American Business Media (ABM) to increase attention paid to B2B custom publishing. All ABM members will receive the CPC member rate when entering. You do not need to be a CPC member to enter the awards program.

It's not too late to enter! The extended deadline for the Pearl Awards is Monday, October 5. Click here for more information and an entry form.