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April 2008
President's Message
 Fear is a powerful
motivator. In us humans, it is an emotion that has evolved over the eons to
help us survive. It is the basis of the fight-or-flight reaction to impending
threats. For our ancestors, it meant standing to fight that saber-toothed
tiger, or climbing the nearest tree to preserve the ability to fight another
day. This atavistic trait is still with us today and often creeps into our
business decision-making. When faced with a true threat to our business
survival, fear compels us either to fight the condition with immediate action,
or hunker down and wait for the threat to pass. Either of these reactions can
work, but there is one important caveat....
Industry News
In a recent article
published in Publishing Executive magazine, publishing consultant Alex
Brown takes a close look at today's bleak paper market. She examines the
questions: How did we get here? What can publishers do to cope with this new
reality? What trends may affect paper purchasing this year and beyond?...
The United States
Postal Service’s Postmaster General recently announced concessions the USPS has
made in its plans to require Intelligent Mail Barcodes on all mail. Here, we
familiarize you with the topic and the proposed timeframe....
Check out the line-up
of industry events from spring through summer. There are a number of great
opportunities to network with fellow publishers, explore new ideas and
strategies, and bring value back to your publishing enterprise....
Company Corner
Effective page file
management can go a long way toward simplifying the pre-press stage of your
magazine’s production and avoiding mistakes that can be very costly in this
digital age. Streamlined page file submission, consistent file naming
conventions, and online softproofing are a few of the ways publishers can
reduce cost and help facilitate error-free production....
Publishers today are
interested and intrigued by the concept of digital publishing, and many Lane
Press customers have come to us for guidance on the technology. While other
printers have opted to build digital versioning solutions themselves or to
rebrand and resell technology, Lane Press has chosen another route that we feel
brings the most value to our varied customer base....
In conjunction with
customer publications Sculpture and CITY, Lane Press recently won
two 1st-place awards in the annual Web Offset Association’s Print Competition.
Now in its 24th year, the competition recognizes excellence in print
craftsmanship....
In the bindery at
Lane Press, we continue to integrate tools and technology that allow us to
achieve better efficiency while maintaining premium quality. Most recently, we
installed four new hopper loaders on our 20-pocket saddle stitcher....
The 2008 publishing
conference and trade show season is underway. Attending industry events is an
excellent way for Lane Press to connect with customers, meet new faces, and
keep up-to-speed on industry trends and challenges. Here’s the run-down on
where we’ll be over the coming months....
Customer Roundup
The Council for
Advancement and Support of Education (CASE) recently recognized a number of
Lane Press customers for excellence in alumni magazine publishing....
Lane Press customer CSO
magazine, published by IDG/CXO Media, received the coveted Grand Neal Award at
the 54th Annual Jesse H. Neal National Business Journalism Awards hosted by
American Business Media....
GOOD Magazine has
been chosen as a finalist for two National Magazine Awards. Established by the
American Society of Magazine Editors (ASME), the prestigious award program is
in its 43rd year....
Lane Press is pleased
to congratulate customer Rhode Island Monthly for being named a finalist
in the 2008 City and Regional Magazine (CRMA) Annual Awards competition....
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