July 2004

Welcome to our new On Your Page e-newsletter. You can expect to see On Your Page each month with information that is vital to publishers. Topics will include industry updates, technology trends, cost saving tips, revenue generating ideas, company news, and stories that report on challenges and successes in publishing today. This newsletter is intended to help you better serve the mission of your publication and increase the value of your enterprise. As always, let us know if we are On Your Page.

News Briefs

Planning and Flexibility Are Best Bets in Tight Market
Over the past several months we have seen dramatic changes in the nature of the paper market. Many factors have impacted the changes we are seeing—price increases, scheduled machinery shutdowns for rebuilding and refurbishing, diminished supplies from overseas, the high demand from catalog publishers, rising fuel costs, and problems with transportation handling present volumes...

Next for Magazines - A New Breed of Hyper-Specialty Publications
Technology, economics and consumer demand are driving magazine publishing to increased specialization, and the converging trends will enable the creation of a new class of micro-niche titles, two magazine industry observers predicted in bookend keynote addresses at an exclusive publishing retreat in Vermont...

Company Corner

Publishers Network at Executive Event
In a setting perfect for discussing the business of publishing, publishing executives and industry experts met for three days to network and learn about some of the most pressing issues facing the industry today. Held at the Basin Harbor Club in Vergennes, VT, publishers with regional magazines, consumer titles, scholastic, trade and other specialty magazines looked at future publishing models, views into the future of publishing: real paper or e-paper, and several sessions on ways to make your jobs easier with new technology, integrated marketing, circulation, and case studies...

End-to-End Automation Delivers Real-Time Benefits
To stay competitive and produce the best possible publication, publishers need to find efficiencies at every stage of the magazine production process. Automating the entire print process—from the point of creation through delivery—requires moving to technology that “speaks” the same language...