Lane Press Inc., publication printer specializing in magazines and catalogs - Frequently Asked Questions

The 9th largest manufacturing sector in the U.S., the Forest Products Industry, of which the Paper Industry is a major part, plays a vital role in most regions of the U.S., where it ranks among the top 10 employers in 43 of 50 states.
The Paper Industry plays a very prominent role in both the US and world economies. This sector's global annual revenue today, from its over 300 million tons of products, exceeds 500 billion dollars, about one-third of which is attributable to the US Industry.
Lane Press’ close proximity to Northeast paper mills slashes transportation costs and reduces fuel surcharges.

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Frequently Asked Questions - April 2005

Q. Should I consider a lighter weight paper to offset price increases?

A. If you move to a lighter weight paper there may not be a significant saving in the paper price, although this depends on the grade. Where you will see savings will be in distribution and postage costs. Many print buyers resist the move to the lighter weight paper because of the change in the feel of the magazine. Another way to recoup savings would be to consider a reduction in the trim size of the magazine.

Q. Is there a difference between U.S. and European papers?

A. Michael Evans, market development manager at Dupont Titanium Technologies, reported at the Print Oasis Conference in 2002 that the major difference between papers manufactured in the U.S. and Europe is in the thickness of the coating. The thicker coating provides a higher brightness, smoothness, and gloss to the paper.

Q. What is fluting?

A. Fluting is the result of an imbalance in moisture side to side on a sheet. Uneven ink coverage from side to side can cause paper to ripple or flute. Fluting only occurs in heatset web printing and some adjustments can be made if this occurs on press—reduce oven temperature or web tension, or use a varnish on one side to equalize ink coverage, or change to a heavier paper. Lighter basis weight papers flute more than the heavier weights.