Online Publishing 

To enable magazine publishers to extend their brands beyond print to the online world, Lane Press offers Digital Solutions for Web Publishing™, a proprietary platform that provides an affordable turnkey solution for the publisher who wants to establish a second channel for brand extension and content distribution. Offerings include:

Website Development, Management, and Hosting

Digital Solutions for Web Publishing is based on a standard template and format, integrating technologies and methods that have been carefully selected to build a platform for online success. This standardization enables Lane Press to provide cost-effective solutions and predictable, proven results. Each publisher is able to manage all aspects of its website using our suite of software applications. This software allows the site administrator to manage the website without technical expertise (e.g., HTML, XML, etc.). These applications are offered on a service basis. No software is installed locally on the administrator’s computer. Access to, and use of the software is provided through standard web browsers.

All Lane Press websites are hosted on the software platform at a tier-one hosting facility with all of the modern performance and protection attributes available. Lane Press will store the website itself, all supporting software applications, user data (if required), and other site-specific data elements. We will also store and archive all digital assets made available on the website.

Integrated and Modular Website Design

Website designs are intended to link each site with its print product. We work with world-class website designers to create a look and feel consistent with your print product, so your brand identity can be preserved and extended. While the underlying architecture and feature set are fixtures of our website solution, the look and feel is configurable for each website, including colors, fonts, and layouts.

Content Management for Dynamically Generated Content

The cornerstone of Lane Press websites is dynamic delivery. All of our sites serve content and applications dynamically from a large file server and relational database. This allows publishers to store, search, retrieve, and present large quantities of current and archived data automatically – rather than posting content to site pages manually.

Component-based Solutions

Our websites are rich with features and functions. Each of these is a web application developed by us, or acquired and integrated for the benefit of the publisher. Each publisher may include all or some of the available features, depending on the nature of the specific brand.Digital Solutions for Web Publishing features include:

  • Ad Serving
  • Business Directory
  • Classifieds
  • Commerce and Storefront
  • Content Licensing
  • Current Issue and Archives
  • Discussion Boards
  • E-newsletters
  • Events Calendar
  • Media Kit
  • Photo Gallery
  • Search / Advanced Search
  • Subscription Integration Surveys and Polls

As technological advancements change the face of publishing, Lane Press is rising to meet the evolving needs of magazine publishers. Our Digital Services Group creates world-class solutions that combine technology with business process to improve efficiency, increase productivity, and lower costs.

The Lane Press’ Digital Services Group provides a complete portfolio of technology services, including digital workflow support, website development, content management, and consulting. We are responsible for the infrastructure, prepress technology, and web solutions that support our customer’s business needs. This consolidation of all technology into one service area facilitates innovation and strategic decision-making that enable us to better serve your needs.